The foundation of a successful cosmetics brand is a well-defined and distinctive brand concept. This includes:

Microplastics are tiny plastic particles, often smaller than 5 millimeters, commonly found in cosmetic products. They’re added to scrubs, toothpastes, makeup, and shampoos to improve texture or act as exfoliants. Although invisible to the naked eye, microplastics can penetrate deep into the human body and pose serious health risks.

As a cosmetics manufacturer, one of the most common questions we get is: What’s the difference between white label and private label cosmetics? Both models offer exciting opportunities to launch your own cosmetic brand — but the best option depends on your goals, budget, and branding strategy. In this blog, we’ll explain the differences and help you decide which approach fits your brand best.

Sustainability is a hot topic these days. More and more consumers want to buy eco-friendly products, and companies are eager to respond to that demand. But not always in an honest way. Greenwashing is a deceptive marketing strategy where businesses make themselves appear more environmentally friendly than they actually are. In this blog, we’ll explain what greenwashing is, how to recognize it, and how to protect yourself from these misleading practices.

Every skin is unique – and so is the way we should care for it. The foundation of any effective skincare routine starts with knowing your skin type. In this blog, we’ll explain the 5 main skin types, how to recognize them, and what each type truly needs to stay healthy and radiant.